Branded stock by the case or the pallet. Order in one message.
Browse the range here, then join our Discord server for new stock drops and trade prices. Open a private ticket with the ASIN and how many units you want, and we'll confirm, invoice and prep.
Everything a UK shop shelf needs
No checkout. No logins. Just message us.
This site is our catalogue. Every order is placed in your own private ticket on our Discord server, so you always deal with a real person.
-
1
Join the DiscordIt's free, and you'll see new stock drops and our full price list straight away.
-
2
Check the dropsNew stock goes up in #wholesale-new-drops and everything else is in #price-list. Amazon lines have limited allocation.
-
3
Open a ticketClick the button in #place-an-order and send us the ASIN and how many units you want. We confirm stock and the total price.
-
4
Pay and we prepPay by bank transfer, then we prep your stock and send it into Amazon FBA, or deliver it to you if you'd rather.
By placing an order you confirm you're buying for your business and agree to our terms, including our terms of trade and cancellation policy.
Buy it, prep it, ship it into Amazon. One supplier.
Your stock never leaves our hands until it reaches Amazon. Every Amazon order is prepped in house as standard, so there's no second courier, no prep centre to chase and no extra handling. Prep is charged on top of the stock price, and it costs less than using a prep centre.
Ask about prep in Discord
-
01Buy from our stock Open a ticket with the ASIN and how many units you want. Every Amazon order is prepped and sent into FBA as standard.
-
02We prep it in house Our team labels, bags, wraps and bundles every unit to Amazon's prep and packaging requirements.
-
03Shipped into FBA Once your stock arrives, we send you the number of boxes plus their weight and dimensions. You create the shipment in your own Seller Central, send us the labels, and we book UPS or DPD to collect.
- FNSKU barcode labelling
- Polybagging with suffocation warnings
- Bubble wrap for fragile items
- Bundles and multipacks
- Expiry date labels
- Unit inspection and quality checks
- Carton packing with your box labels applied
- UPS or DPD collection booked for you
You stay in full control at all times. We never ask for your login and never need Seller Central access. If anyone claiming to be Wilston asks for it, it isn't us.
We can do it, but it takes longer and costs a lot more. Your stock is delivered to us first and split into your own boxes, and you won't have Amazon's partnered UPS shipping covering the cost. We'll give you an estimate up front and confirm the final fee once it's packed.
We cap how much of each line goes into Amazon.
Most wholesalers sell the same stock to every Amazon seller who asks. The listing fills up, the Buy Box gets split ten ways and the price races to the bottom. We limit how much of each line we sell for Amazon, so the listings you buy into stay worth selling on.
- Fewer sellers on every listing we supply
- A fairer share of the Buy Box and steadier prices
- When a line's Amazon allocation is gone, it's gone
- Some lines are limited anyway. We sometimes buy out a wholesaler's entire stock, and WIGIG deals (When It's Gone, It's Gone) won't come back
Built for businesses that resell
Whether you fill one shop or ship thousands of online orders a week, you deal with the same small team every time. VAT registered or not, you can buy from us.
Wholesale, done the way we'd want to buy it
Wilston Distribution supplies branded stock to UK retailers and online sellers from our warehouse in [TOWN]. We keep it simple: genuine stock, straight answers in Discord, and Amazon prep done under the same roof.
[YOUR STORY: when Wilston started, who's behind it and why you set it up.]
- Founded
- [YEAR]
- Warehouse
- [TOWN]
- Prep
- In house
Where every deal happens
Everything happens in our Discord server: new stock drops, the price list, private order tickets and support.
- New stock drops and our full price list, the moment they go up
- Clearance and job lots posted first, plus restock alerts
- Open a private ticket to place your order or ask a question
Brands we stock
Brands A to ZQuestions we get asked most
How do I place an order?
Join our Discord, open a ticket in #place-an-order and send us the ASIN and how many units you want. Ordering more than one product? Put each ASIN on its own line with its quantity.
Why can I only buy a certain number of units?
We cap how much of each Amazon line we sell, so listings don't get flooded with sellers. Some lines are limited anyway: sometimes we buy out a wholesaler's entire stock, and some deals are WIGIG (When It's Gone, It's Gone).
Who can buy from Wilston?
We supply Amazon sellers, retailers and trade buyers. You don't need to be VAT registered: we sell to both VAT registered and non VAT registered sellers.
Is your stock genuine?
Yes. All of our stock is bought within the EEA, from authorised distributors and direct from the brands themselves.
Is prep included, and what does it cost?
Every Amazon order is prepped and sent into FBA as standard. Prep is an additional fee on top of the stock price, from 20p per unit (ex VAT), and it still costs less than using a prep centre.
Do you need access to my Amazon account?
Never. We give you the shipment details, you create the shipment in your own Seller Central account, and you send us the labels. If anyone claiming to be Wilston asks for your login, it isn't us.
Can you send the stock to me instead of Amazon?
Yes, but it takes longer and costs a lot more. The stock is delivered to us first and split into your own boxes, and you won't have Amazon's partnered UPS shipping covering the cost. We can give you an estimate, but we won't know the exact number of boxes until your stock arrives with us.
Can your invoices help with ungating?
Our invoices should work for ungates that ask for 10 units. Ungates that ask for 100 units are notoriously hard, and Amazon usually saves them for distribution businesses that have been trading for years. If you need to get ungated, we recommend buying from a bigger distributor or direct from the brand, then using our stock to sell. Amazon makes the final decision on every application.
Can I cancel my order?
Before you've paid, you can cancel any time at no charge. Once you've paid and before prep starts, orders can only be cancelled with our agreement, and we keep 25% of the order value to cover allocation and handling costs. Once prep has started, we've received your labels or your stock has been sent, orders can't be cancelled.
By placing an order you confirm you're buying for your business and agree to our terms of trade. Still stuck? Ask in #customer-support on our Discord server.
Talk to the team
Mon to Fri, [HOURS]. A real person answers.